Summary Notice: Influencerix never sells, leases, or monetizes brand conversion metrics or creator contact records. All client data and sales attribution telemetry are held under strict confidentiality and bank-grade encryption.
1. Executive Overview & Scope
Influencerix ("Influencerix," "we," "us," or "our") operates the website located at influencerix.com, our creator intelligence directory, our 1-click Shopify direct sales attribution application, and automated milestone escrow infrastructure.
This Privacy Policy explains the categories of personal data, brand financial information, and social graph telemetry that we collect, use, store, and disclose when you access our SaaS platform, integrate our APIs, or participate in creator marketing campaigns.
2. Information We Collect
We collect information across three distinct categories:
A. Information You Voluntarily Provide
- Account & Onboarding Data: Full name, corporate email address, business phone number, company name, billing entity details, and GSTIN/Tax ID.
- Creator Profile Details: Social media handles (Instagram, YouTube, TikTok), payout banking details (UPI ID, IFSC/Bank Account, PayPal email), and official PAN/TDS identifiers for tax compliance.
- Campaign Briefs & Direct Messages: Deliverable guidelines, product trial preferences, usage licensing addendums, and communications sent through our intelligence desk.
B. Telemetry & System Log Data
When you navigate our platform, our servers automatically record internet protocol (IP) addresses, browser user-agent tokens, access timestamps, visited subpages, and clickstream interactions for fraud prevention and performance diagnostics.
3. Official Social API Integrations
Influencerix indexes public creator performance data strictly through official developer APIs, including the Meta Graph API (Instagram & Facebook), YouTube Data API v3, and TikTok Creator Marketplace API.
- We do not scrape behind authentication paywalls or harvest non-public private direct messages.
- All audience demographic breakdowns (age distribution, gender splits, geographic concentrations) are statistical approximations derived from official partner telemetry.
- Creators may revoke platform access tokens at any time through their respective social platform security consoles.
4. How We Use & Process Data
We process collected data for the following legitimate commercial and technical purposes:
- Forensic Fraud Detection: Running 40+ signal algorithmic scans to identify artificial bot followers, engagement pod rings, and automated comment automation.
- Creator Matchmaking: Calculating relevancy scores, audience-brand affinity, and projected return on ad spend (ROAS) models.
- Milestone Escrow & Tax Compliance: Processing authorized campaign payments, withholding mandatory 10% TDS (Section 194J), and generating compliant B2B GST tax invoices.
- Service Reliability & Maintenance: Monitoring uptime, resolving technical exceptions, and defending against DDoS attacks.
5. E-Commerce & Attribution Data
When brands install our Shopify or Amazon Attribution connectors, we ingest webhook payloads relating to order identifiers, order timestamps, discount promo code redemptions, and net merchandise values (GMV).
Zero Customer PII Harvesting: Our attribution webhook only matches the discount code or referral link to the creator. We do not store end-consumer credit card numbers, home addresses, or personal consumer identities.
6. Disclosure & Third-Party Sharing
Influencerix does not sell personal information. We disclose data solely under the following limited conditions:
- Authorized Escrow & Banking Partners: Regulated payment gateways (Stripe Connect, Razorpay, Cashfree, UPI rails) to execute creator disbursements.
- Cloud Infrastructure Providers: ISO 27001/SOC-2 certified cloud data centers (AWS, Cloudflare, Google Cloud Platform) operating under strict Data Processing Addendums (DPAs).
- Legal & Regulatory Obligations: When strictly mandated by statutory law, court subpoena, or tax authorities (e.g., GST or Income Tax Department filings).
7. Data Security & AES-256 Storage
We implement industry-standard administrative, physical, and technical controls to safeguard your data.
- All data in transit is encrypted using Transport Layer Security (TLS 1.3).
- All databases and cryptographic keyrings are encrypted at rest using AES-256 standards.
- Access to production databases is restricted via role-based access control (RBAC), multi-factor hardware authentication, and audited VPN bastions.
8. DPDP Act 2023, GDPR & CCPA Rights
Depending on your geographic location, you possess statutory rights regarding your personal information under the Indian Digital Personal Data Protection Act (DPDP Act 2023), EU General Data Protection Regulation (GDPR), and California Consumer Privacy Act (CCPA/CPRA):
- Right to Access: Request a full copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or outdated records.
- Right to Erasure / Account Deletion: Request complete purging of your creator handle or brand workspace from our active database.
- Right to Withdraw Consent: Opt out of marketing notifications or disconnect social profile tokens at any time.
9. Data Retention & Deletion Policy
We retain account credentials and campaign histories for as long as your workspace remains active. Financial transaction records, tax challans, and GST invoices are retained for a minimum statutory period of 7 years in accordance with applicable corporate and taxation regulations.
10. Tracking Technologies & Cookies
We utilize essential session cookies to maintain user authentication and security tokens. We do not employ intrusive third-party cross-site advertising trackers or sell browsing profiles to ad exchanges.
11. Contact & Data Protection Officer
If you have questions regarding this Privacy Policy, wish to exercise statutory data privacy rights, or need to lodge a formal compliance inquiry, please contact our Data Protection Officer (DPO):
- Legal Entity: Influencerix Intelligence Technologies Private Limited
- Email: [email protected]
- Phone / WhatsApp: +91 874-296-4774
- 1st Office: C-72/2, Sainik Nagar, Uttam Nagar, New Delhi – 110059. Landmark: Near Metro Pillar No. 742, Nawada Metro Station.
- 2nd Office: 306 -A, Westend Mall Janakpuri, Delhi, 110058.